About Penny

The Problem

It feels like a UTI, but the culture comes back negative, or the antibiotics work for a week and then it's back. You've maybe been told the tests are fine, so nothing's wrong, and started to wonder if you're imagining it. You're not. Without organized proof, though, it's your word against a 15-minute appointment. Most people walk in with data scattered across period apps, notes apps, and scraps of paper, unable to show what's actually happening.

Conditions like interstitial cystitis take four to five years to diagnose. Endometriosis averages more than six. People see an average of five doctors before getting answers. The gap between patients and providers isn't adversarial. It's a partnership waiting for the right bridge.

Penny is that bridge.

Founder & CEO

Sara Baig

I've had pelvic health conditions since I was a teenager — years of being treated for UTI after UTI while my cultures kept coming back negative. Nobody connected the dots until a surgeon finally did: twenty-five years, five surgeries, and a hysterectomy later.

I tracked the whole way. Napkins and Notes apps. An Oura ring, an Apple Watch, a period tracker. Spreadsheets so complicated I needed a tutorial to read my own data. None of it was built for someone who needs to map the nearest bathroom in every building she walks into. Penny exists because I needed it. And I'm still in it: still tracking, still being evaluated, still building.

Before Penny, I spent 15+ years in insurance and employee benefits, from startups to Fortune 500, organizing complex systems and messy data for a living. It never occurred to me to use those skills on my own health until I had no other option. Penny is what came out of that: structured, professional documentation that makes every appointment count.

Read my full story →

Founding Engineer

Yousif Baig

Building the technical architecture that makes Penny real. Learning the women's health domain through building it, and bringing that understanding into every design decision.

Our Mission

Penny is a wellness tracking tool, not a medical device. We don't diagnose, and we don't provide medical advice. We give you a way to document your experiences clearly, spot patterns over time, and walk into your next appointment with organized, professional data your provider can actually use.

Because the synthesis has always been missing. Individual providers do their piece, but nobody holds the whole picture. Penny helps you hold yours.